LLD pour particulier: pourquoi ça coince?

Can long-term leasing for individuals find its place in Morocco? Still marginal among households, long-term leasing remains a market to be built, despite its already solid development among businesses. In this new roundtable discussion, organized by Horizon Press at the end of June, Abdelouahab Ennaciri, President of AIVAM, Grégoire de Saint-Lager, CEO of Mobilize Financial Services, Tachefine Bekkari, CEO of Ayvens, and Younes Bouslikhane, CEO of FleetCost, analyze the conditions necessary to establish this model for individuals. Beyond the simple monthly payment, the debate addresses deeper issues: the cultural relationship to car ownership, understanding the contract, the fear of returning the vehicle, targeting the right customer profiles, and the ability of dealerships to make the offer clear, visible, and reassuring. An in-depth discussion on the future of car financing, evolving usage patterns, and the potential role of long-term leasing (LLD) in the mobility of Moroccan households. #LLD #LongTermLeasing #CarMorocco #CarFinancing #AIVAM #MobilizeFinancialServices #Ayvens #FleetCost #Mobility #CarMorocco