The AI-Search Playbook Every B2B Marketing Team Needs

In this workshop, Will Leatherman walks through how to audit any webpage for AI search visibility and make targeted fixes to start showing up in LLM citations. He opens with a live search demo showing how buyers actually query LLMs — longer, more specific, and almost always framed as "best X for Y" — then runs a live audit of a volunteer's healthcare IT company using Catalyst's free AEO tool, covering their visibility score across ChatGPT, Claude, Gemini, and Perplexity, which off-site publications are already being cited in their category, and where the biggest gaps are. Will then introduces three core content levers — originality, front-loading the answer, and backing claims with sources — and runs a live page score using Claude directly in the session, showing exactly what's missing and what to fix first. The session closes with a practical three-step action plan anyone can start next week without a full content overhaul. Free AEO Audit: https://gotcatalyst.com/aeo-audit?utm... Sign up for more free Lightning Lessons: https://maven.com/will-leatherman#lig...