Your First LinkedIn Customer in 30 Days

In this workshop, Will Leatherman builds a LinkedIn content and outbound system live in Claude Cowork, walking through the full pipeline from content creation to customer conversations. He starts by creating a file of truth document — pulling company context, ICP personas, and jobs-to-be-done framing directly from a website — then builds a weekly skill that pulls content ideas from reference creator profiles and drafts tailored posts for each ICP segment on a schedule. He also covers why most LinkedIn content falls flat, how to use the hero/guide storytelling framework to speak to buyers rather than at them, and how to pair the content system with a warm outbound tool like Valley to automatically identify post engagers who match your ICP and send them a relevant resource — turning content likes and comments into booked calls without a single cold message. Free AEO Audit: https://gotcatalyst.com/aeo-audit?utm... Sign up for more free Lightning Lessons: https://maven.com/will-leatherman#lig...