8 Luxury Cars That Bankrupted Their 1950s Makers

They were more expensive than a Rolls-Royce, hand-built to impossible standards, and every single one bankrupted its maker. Alongside the Cadillac Eldorado and Lincoln Continental existed a stranger tier of 1950s American luxury: gold-plated Kaisers, Italian-bodied Hudsons, and a Continental Mark II that cost Ford about $1,000 per unit sold. In this video, we cover 8 forgotten luxury cars, from the ultra-rare Dual-Ghia that Frank Sinatra bought for Ava Gardner, to the DeSoto that hit 1 horsepower per cubic inch. Almost none of them sold in real volume. Almost all of them are worth a fortune today. Which one deserves a comeback? Drop your pick below, and subscribe for more forgotten American car history. #classiccars #1950sCars #LuxuryCars