Episode 289: The Seven Deadly Sins and the Relationship to Philanthropy

Asking for a major gift shouldn't begin with a funding need. It should begin with understanding what matters most to the donor. Too many nonprofits cultivate donors for years without ever discovering their passions, aspirations, or philanthropic goals, leaving transformational gifts on the table. The best solicitation isn't really an ask at all; it's an invitation to help donors accomplish something deeply meaningful through your mission. ‪@hallettphilanthropy‬