AI-generated ad creative: the good, the bad, the ugly

Can AI really transform your ad creative workflow? In this episode of Growth Mastermind, host John Koetsier sits down with Andre Kempe, CEO of Admiral Media, to dive deep into the real-world impact of AI on creative ad production and performance marketing. Discover how Andre and his team have moved beyond one-off AI experiments to build systematic, automated workflows that generate hundreds of ad variations in minutes. Learn about the tools they use, the challenges of integrating AI into creative teams, and why some clients are pushing back against AI-generated content. Key topics include: How to systematize AI for marketing and creative work The evolving role of creatives in an AI-driven world Real results: Do AI ads outperform traditional UGC? The future of AI in ad generation and performance marketing Whether you’re a marketer, agency leader, or just curious about the future of AI in advertising, this candid conversation offers practical insights, honest results, and a look at what’s next. 00:00 – Introduction: Can AI revolutionize brainstorming and ad creation? 00:21 – Meet Andre Kempe, CEO of Admiral Media 00:42 – How Andre started using AI in marketing 01:36 – Moving from AI experiments to systematic workflows 03:20 – Building automated ad generation systems 05:00 – Tools of the trade: Make, N8N, and more 07:00 – The evolving role of creatives in an AI world 10:00 – Client reactions: Pushback on AI-generated ads 13:10 – Comparing AI ads vs. traditional UGC performance 15:00 – The future: Bionic ads and blending human + AI creativity 17:00 – What’s next for AI in ad generation and marketing If you enjoyed this episode, don’t forget to like, comment, and subscribe for more expert interviews and growth marketing tips! #AI #Marketing #AdTech #GrowthMasterminds #AndreKempe #AdmiralMedia #JohnKoetsier