Choose your fighter: как соцсети формируют нашу идентичность

Are all men now narcissists and all women pikmies? Or have we simply become completely overwhelmed by labels? In this video, I explain why, in 2025, we were so obsessed with archetypes, aesthetics, and TikTok diagnoses. Who is the performative male, and why has he suddenly become the internet's biggest meme? Why is every second dating site a narcissist, and every third a pikmie? And where is the line drawn between genuine interest, posturing, and pretense? We'll talk about: — Performativity and why everyone has it — Archetypes: from Jung to TikTok — "Soft Boy," "Alt Girl," "Clean Girl," "Male Feminist," and other labels — Why it's so important for us to quickly classify people Timecodes: 0:00 — Introduction 1:22 — Performativity as a Cultural Phenomenon 3:11 — The Historical Roots of Types 4:01 — From Archetypes to Marketing and Social Media 4:53 — Why Now? 6:12 — New Masculinity 6:50 — Has Performativity Always Existed? 7:35 — The Paradox of Authenticity 9:15 — Conclusions In "inspired," I explore various aspects of the spiritual world, reflect, question, and sometimes allow myself a little irony. Join us! #performativemale #performativity #archetypes #socialmedia #masculinity #modernrelationships #psychology #identity #authenticity #softboy #pickme #cleangirl #dating #aesthetics