Amit Bagga Reveals the Untold Story Behind Daryaganj’s Butter Chicken Legacy

In this episode, Amit Bagga, Co-Founder of Daryaganj, takes us through his remarkable journey of resilience and reinvention in the restaurant industry. From starting as a 16-year-old who clipped articles from The Economic Times on restaurants to facing the heartbreak of failed ventures in Hauz Khas, Bagga shares candid lessons on risk, location, and the importance of storytelling in building brands. He reveals how a chance conversation with his childhood friend, Raghav Jaggi, uncovered a powerful legacy. Raghav’s grandfather, Mr. Kundan Lal Jaggi, co-invented butter chicken and dal makhani in 1947. Inspired by this untold history, Amit set out to recreate those iconic recipes with authenticity, stripping away decades of unnecessary complexity and returning to pure techniques. Launching Daryaganj in 2019, he built a brand rooted in comfort North Indian food while crafting a unique five-senses dining experience. Amit also breaks down the unit economics of running a profitable restaurant, from food costs to rentals, and explains why customer obsession is his strongest form of marketing. Find us online: Ashish Tulsian-   / ashishtulsian   Amit Bagga -   / amit-bagga