Social Exclusive: Frequency - The Difference® Business Bourbon™

Some things can't be measured. Frequency was created exclusively for the 2026 ShareHolders Society™ Nashville Gathering, a city built on creativity, craftsmanship, and the pursuit of a dream. Inspired by Nashville's songwriting culture and Nick Nanton's personal connection to the city, this expression began with a simple question: what would happen if bourbon spent time inside a working recording studio? To find out, a barrel of The Difference® Business Bourbon™ was placed inside the recording studio of Grammy-nominated songwriter and Producer Brock Berryhill, where it remained surrounded by the music, vibrations, and creative energy of an active songwriting environment. In this guided tasting, Daniel Whittington, Chancellor of Wizard Academy and Level 4 Whiskey Sommelier, explores: The story behind the Nashville-exclusive release -How Nick Nanton and Brock Berryhill's friendship inspired the project -The science behind sound waves, vibration, and barrel interaction -Why movement and agitation can accelerate barrel influence -How Frequency evolved from the original Foundation profile Built on the original Jim Rutledge–specified bourbon, Frequency doesn't attempt to reinvent the whiskey. Instead, it amplifies specific elements already present within it—adding greater vanilla depth, enhanced barrel character, and a touch more spice and structure. Some things can be quantified. Some things can only be experienced. Never Split. Always Share.™ Chapters 00:00 — Why Nashville 01:05 — The Brock Berryhill Story 02:02 — Bourbon Meets Music 03:08 — The Science of Sound Waves 04:32 — Tasting & Final Toast