The Difference® Business Bourbon™ Documentary - The Full Story (Released 2025)

Join Chris Voss, renowned author of Never Split The Difference, as he takes you on the journey of creating The Difference® Business Bourbon™. Discover how this unique bourbon was inspired by the art of negotiation, collaboration, and celebration in business. From its origins in Bardstown, Kentucky—the bourbon capital of the world—to its exceptional craftsmanship, The Difference is more than a spirit; it's a symbol of meaningful business relationships. Learn how Chris and his team are redefining what it means to share success. Never Split, Always Share™! 🥃 00:00 - Introduction Chris Voss and the journey from negotiation to bourbon creation. 01:57 - What Makes "The Difference" Unique Exploring the philosophy behind Never Split The Difference and its influence on bourbon. 03:45 - Crafting Bourbon in Bardstown, Kentucky A look into the heart of bourbon country and the creation process. 06:29 - The Significance of the 200 Special Barrels Uncovering the story behind the rare barrels that define The Difference. 08:56 - The Purpose: Building Community Through Bourbon How The Difference fosters collaboration, relationships, and shared experiences. #ChrisVoss #NeverSplitTheDifference #TheDifferenceBusinessBourbon #Bourbon #BusinessSuccess