Dostępność, która się opłaca – czyli jak projektować, by nie tracić użytkowników - Kinga Witko

Why do customers abandon their carts? Sometimes it's not because the product is too expensive, but because they can't click "Buy Now." Lack of contrast, illegible form labels, and keyboard incompatibility are barriers not limited to people with disabilities. In this presentation, I'll show specific examples of accessibility errors in e-commerce apps. I'll explain how they impact conversions and brand image. And above all, how to fix them without major costs or team disruptions. You'll gain practical tips on how to design and test mobile apps to make them accessible—and therefore more effective. Lecture recorded during Mobile Trends for Experts 2025 – October 20-21, 2025 Learn more about the current edition of MTC at https://now.mobiletrends.pl