Формула успеха для создания бренда: интервью с Катей Кири

Every brand's story begins differently, but it's almost always accompanied by doubts, a search for one's path, and a multitude of questions. In the new episode, we spoke with Katya Kiri, the founder of the KIRI brand, and Maria Alekseevna, who is responsible for the financial side of the business and Katya's mother. This is an honest conversation about how brands are truly born: without a set playbook, without the perfect moment, and without the certainty that everything will work out. Katya shares how she simply did what she believed in, learned from her mistakes, navigated crises, changed her approaches, and built her brand step by step. If after watching, you find yourself thinking, "I've been wanting to launch my own brand for a long time, but I don't know where to start," then consider the "Fashion Impulse" course. This isn't a motivational marathon or just another course. It's a practical business program where you'll learn step by step how to create and develop a fashion brand in today's market conditions. Together with mentors and active industry experts, you will work through all the key stages: from the idea, positioning, and product range to the financial model, marketing strategy, and first sales. 📍 The course starts on July 14th. More about the program: https://clck.ru/3Uckpw Timelines: 00:00 What's the video about 00:20 Where it all began 03:30 First work experience 05:00 How fashion education influenced the creation of a brand 08:10 Weaknesses became strengths 10:10 Growth during a crisis 12:47 What does a fashion brand in Russia look like in 2026? 15:15 What does a Kiri girl look like? 18:30 Trust your team or listen to yourself? 23:35 Who is harder to style: celebrities or ordinary people? 26:17 The Line Between Inspiration and Theft 29:15 Fashion Quiz 36:44 Katya Kiri is Back on Air 38:50 The Birth of a Blogger's Journey 40:25 Advice for Aspiring Bloggers 44:18 Katya Kiri in Everyday Life 45:45 The Most Exciting Year in Business 49:45 How Katya Manages to Work Side by Side with Her Mom 01:03:13 What You'll Never Be Able to Do with a Brand 01:06:26 Advice for Those Dreaming of Their Own Business Social Media: *@fashionfactoryschool Telegram - https://t.me/+hqD9hh72WdE1MGUy VK - https://vk.com/fashionfactoryschool #fashionfactory #fashionfactoryschool *Instagram is a product of Meta*, which is recognized as an extremist organization, its activities banned in the Russian Federation.