Тренды в fashion-контенте 2026: UGC, мемы и AI - что работает?

Why does one post get recommended while another doesn't? How do you create that viral content? And is it true that a simple UGC video performs better than content with a million-dollar budget? Our guest is Ksenia Smilgina, an SMM expert and lecturer at our school. In this video, we'll learn all about creating fashion content in 2026 – we'll analyze viral posts from global and local brands, discuss trends, UGC creators, and the future of the SMM specialist profession. Learn the SMM manager profession with the course: https://clck.ru/3SzzvV We'd like to thank the VOVSUDA brand https://vovsuda.com/ for providing the filming location. Timeline: 00:00 What's the video about? 01:35 Content analysis 02:11 Analyzing acquemus's post - the secret to likes 04:11 Why storytelling is more important than visuals 05:03 Why it's better not to follow big brands 06:31 Analysis of the Reels trend 10:14 How to become an SMM manager 11:37 Analysis of UGC - why does it work? 16:10 Content with memes - why does it work? 23:27 Social media - where to develop today 25:00 Threads* - how brands can use it 28:36 TikTok - how brands can use it 29:20 Social media - where to develop today 31:00 About YouTube for brands 33:10 Content strategy for a brand - what to consider 36:20 Trends - is it important to use them? 38:17 Content from the Team (EGC) 40:10 UGC Creator vs. Blogger 42:15 Content Factory - What is it? 43:56 How to Evaluate Content Effectiveness? 47:50 Tips for Those Wanting to Develop in SMM 52:37 Neural Networks in SMM - Will They Replace Specialists? Register for our broadcasts to receive additional materials: clck.ru/3QmdcT Learn more about our courses: clck.ru/3Qmddb Social Media: *@fashionfactoryschool Telegram - https://t.me/+hqD9hh72WdE1MGUy VK - https://vk.com/fashionfactoryschool #fashionfactory #fashionfactoryschool *Instagram is a product of Meta*, which is recognized as an extremist organization, its activities prohibited in the Russian Federation.