Design in the Dark with Andrew Hochradel and Hoodzpah Design - 2 of 2 | Adobe Creative Cloud

Join Andrew Hochradel and guests Amy and Jennifer Hood from Hoodzpah Design as they go head to head, creating a brand based on your suggestions in just one hour. You get to be the art director and see if they can complete the challenge! Guest Amy and Jennifer Hood are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies based out of southern CA : https://hoodzpahdesign.com/ Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco Join us LIVE on Behance: https://www.behance.net/adobelive Chapters 00:00 Start 01:28 Introduction 03:30 Design Brief 7:24 Designing begins with type exploration 11:30 Logo designing 18:05 Adding color to the logo 31:00 Final logo iteration begins 36:32 Zigzag effect for waves 41:20 Creating a pattern 53:35 Advice for presenting to clients 54:35 Finished brief and design Subscribe to Adobe Creative Cloud: https://adobe.ly/48Y1QJ1 Try Adobe Photoshop: https://adobe.ly/3VwbKO9 Learn more about Creative Cloud: https://adobe.ly/3RTndnp About Adobe Creative Cloud: Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights. Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities. Connect with Adobe Creative Cloud: Twitter:   / creativecloud   LinkedIn:   / adobe-creative-cloud   Facebook:   / adobecreativecloud   Instagram:   / adobecreativecloud   #Adobe #AdobeYouTube #AdobeCreativeCloud #AdobePhotoshop Design in the Dark with Andrew Hochradel and Hoodzpah Design - 2 of 2 | Adobe Creative Cloud    • Design in the Dark with Andrew Hochradel a...