Design in the Dark with Andrew Hochradel and Hoodzpah Design - 1 of 2 | Adobe Creative Cloud

Join Andrew Hochradel and guests Amy and Jennifer Hood from Hoodzpah Design as they go head to head, creating a brand based on your suggestions in just one hour. You get to be the art director and see if they can complete the challenge! Guest Amy and Jennifer Hood are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies based out of southern CA : https://hoodzpahdesign.com/ Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco Join us LIVE on Behance: https://www.behance.net/adobelive Chapters 00:00 Start 01:25 Introduction 04:35 Design brief 07:30 Designing begins, choosing a type style. 14:10 Modifying text 22:45 Putting the logo together 28:10 Creating logo iterations 34:10 Adding color 45:00 Updated brief and design recap 51:30 Tips for communicating with clients about design 53:00 Using the “Roughen” effect Subscribe to Adobe Creative Cloud: https://adobe.ly/48Y1QJ1 Try Adobe Illustrator: https://adobe.ly/3PyMTWj Learn more about Creative Cloud: https://adobe.ly/3RTndnp About Adobe Creative Cloud: Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights. Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities. Connect with Adobe Creative Cloud: Twitter:   / creativecloud   LinkedIn:   / adobe-creative-cloud   Facebook:   / adobecreativecloud   Instagram:   / adobecreativecloud   #Adobe #AdobeYouTube #AdobeCreativeCloud #AdobeIllustrator Design in the Dark with Andrew Hochradel and Hoodzpah Design - 1 of 2 | Adobe Creative Cloud    • Design in the Dark with Andrew Hochradel a...