Merzigo on Scaling Revenue, Navigating Algorithms, and Reaching Global Audiences

On this episode of Inside Content, Toby Russell, CEO at 3Vision is joined by Dilip Bala, Managing Director for the Americas at Merzigo. They explore why YouTube is no longer just a marketing tool but a core distribution channel, how Facebook plays a powerful role for viral and unscripted content, and why localisation—especially dubbing—is critical to global growth. We discuss Merzigo’s approach to monetising deep archive content, the strategic differences between FAST channels and YouTube, and how Merzigo uses data and scale to stay ahead in this fast-moving space. Stay in the content world loop 👇 If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠. About 3Vision👇 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠ ➡️ ⁠⁠⁠Visit our website⁠⁠⁠ ➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠