EXCLUSIVE: Epsilon's Bengaluru Team Handles 400 Billion Consumer Actions Daily

Epsilon's India team processes over 400 billion consumer actions every single day, with 3,000 people in Bengaluru driving 40% of the company's global workforce. Lakshmana Gnanapragasam, Senior VP of Strategy & Analytics at Epsilon, joins host Sudhi Sachdev to explain how generative AI compressed planning-to-activation cycles from 12 weeks to 2, without cutting headcount. In this exclusive Front Page interview, host Sudhi Sachdev and Lakshmana Gnanapragasam, Senior VP Strategy & Analytics at Epsilon break down the death of the third-party cookie and what replaced it, why CFOs now demand proof of incremental ROI (not just ROI), how clean rooms let brands and retailers analyze combined data without exposing raw information, and why Epsilon enforces a strict human-in-the-loop mandate on the first and last 10% of every agentic AI campaign, no matter how capable the technology gets. ✅ Cypher 2026: Join 5,000+ AI leaders. Book now → https://cypher.analyticsindiamag.com/... ✅ Chess League: Test your skills → https://chess.analyticsindiamag.com/ CHAPTERS: 0:00 From AI Hype to Accountable Marketing 0:15 Epsilon’s 400 Billion Daily Consumer Actions 1:46 How Epsilon Uses Consumer Data 3:57 Martech, Adtech and Clean Rooms Explained 8:37 Predictive AI Versus Generative AI 11:45 AI, Productivity and the Future of Jobs 15:25 Proving Marketing ROI to the CFO 22:31 Customer Acquisition and Retention 26:09 Life After Third-Party Cookies 29:37 Privacy, Consent and Digital IDs 36:10 How Clean Rooms Protect Consumer Data 40:50 Agentic AI and the Need for Human Oversight 47:39 Why Retail Media Is Growing 52:43 The Future of Marketing 54:24 Bengaluru’s Role in Epsilon’s Global Operations #Epsilon #AIMarketing #AgenticAI #CustomerDataPlatform #FrontPage #AIMNetwork ------------------------------------------------------------------------------------------ 📌 ABOUT FRONT PAGE Front Page is a daily live news briefing covering AI, enterprise tech, semiconductors, and India’s role in the global technology economy. Built for people who make decisions, not just consume headlines. ------------------------------------------------------------------------------------------ 👋 ABOUT AIM NETWORK AIM Network is India's leading voice on the intersection of AI, Technology, and Business. We bring you sharp analysis, breaking news, and original perspectives on everything from Generative AI breakthroughs to geopolitical market shifts. 🔔 Subscribe for daily insights:    / @aimmediahouse   📺 WATCH OUR POPULAR SERIES: Front Page (Daily Tech News):    • Front Page   Tech Talks (Podcast):    • Tech Talk   -Simulated Reality (Podcast) -    • Simulated Reality Podcast   📰 STAY UPDATED: Website: https://analyticsindiamag.com/ LinkedIn:   / analytics-india-magazine   Twitter/X: https://x.com/Analyticsindiam Instagram:   / aim.media.house   ------------------------------------------------------------------------------------------