「低価格」「高品質」「健康志向」3つのPB商品で大躍進！“ライフ”の戦略！【カンブリア宮殿】

▼The full version is now streaming on "TV Tokyo BIZ" (free trial)▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼[Unreleased Interview] Life Corporation: Becoming the Supermarket of Choice by Overcoming "Competitive Homogeneity" President Takaharu Iwasaki ~▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼Register for a "TV Tokyo BIZ" membership here (free trial)▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... The retail industry faces numerous challenges, including rising raw material prices and logistics issues. Uniqueness is more important than ever. Amid these circumstances, Life, Japan's top-selling supermarket chain (excluding large general merchandise stores like AEON and Ito-Yo Card) is thriving, boasting approximately 1 million daily visitors nationwide. With a store opening strategy centered on the Tokyo and Kinki regions, Life boasts sales of over 800 billion yen. While it was once mocked for being "unique in its lack of distinctiveness," it has gained customer support by opening original products centered around three private label products that meet diverse customer needs, as well as specialty stores specializing in health. We take a closer look at Life's strategy to increase its "fan base" by moving away from "price wars" and the "homogenization race" of imitating other stores. #Life #Supermarket #Food #PrivateBrand #Bioral #Retail #CambrianPalace #TVTokyoBIZ