And the Survey Says ... Insights on Podcast Interest, Barriers, and Opportunities in CE

๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ: Linda Groarke, MPH, MSUP This presentation discusses how podcasts can be used as an innovative educational tool in CME, focusing on their potential to increase engagement, flexibility, and reach among healthcare professionals. The speaker shares survey findings and practical considerations for developing accredited podcast-based learning, highlighting both opportunities and implementation challenges. Here are three key takeaways: ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜๐˜€ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ ๐—ฎ ๐—ณ๐—น๐—ฒ๐˜…๐—ถ๐—ฏ๐—น๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜ ๐—ณ๐—ผ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฒ๐—ฑ๐˜‚๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐—ต๐—ผ๐˜„ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ป ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฟ๐˜€ ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—บ๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜. High interest among providers, especially for CE credit, shows strong potential for podcasts as a scalable educational modality. ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ฒ๐—ฑ๐˜‚๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฝ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜๐˜€ ๐—ฟ๐—ฒ๐—พ๐˜‚๐—ถ๐—ฟ๐—ฒ ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป, ๐—ถ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ถ๐—ป๐—ด ๐—ฟ๐—ฒ๐—น๐—ฒ๐˜ƒ๐—ฎ๐—ป๐˜ ๐˜๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€, ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฝ๐—ฟ๐—ถ๐—ฎ๐˜๐—ฒ ๐—น๐—ฒ๐—ป๐—ด๐˜๐—ต (๐—ฎ๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐Ÿฏ๐Ÿฌ ๐—บ๐—ถ๐—ป๐˜‚๐˜๐—ฒ๐˜€), ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐˜€ ๐—น๐—ถ๐—ธ๐—ฒ ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฒ๐˜„๐˜€ ๐—ผ๐—ฟ ๐—ฐ๐—ฎ๐˜€๐—ฒ-๐—ฏ๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ฑ๐—ถ๐˜€๐—ฐ๐˜‚๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€. Content quality and relevance are the most critical drivers of sustained engagement. ๐—œ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐—ถ๐—ป๐—ด ๐—ฝ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜-๐—ฏ๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ฒ๐—ฑ๐˜‚๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐—ป๐˜ƒ๐—ผ๐—น๐˜ƒ๐—ฒ๐˜€ ๐˜€๐—ถ๐—ด๐—ป๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐—ป๐˜ ๐—ผ๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€. These include production costs, faculty time, accreditation requirements, and the need to define a clear target audience and measurable outcomes to demonstrate value and impact.

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