What is product positioning? A beginner's guide

Ever wondered why some products resonate with customers while others fall flat? The answer often lies in effective product positioning. In this video, we'll explain what product positioning is and why it's such a critical part of your marketing and go-to-market strategy. You'll learn: ► What positioning is ► The 4 main types of positioning ► How to create a positioning statement Wanna learn more? Get Positioning Certified: https://pmmalliance.co/get-positionin... Don’t hesitate to keep in touch or see what we’re up to via social media: ► Product Marketing Alliance: https://pmmalliance.co/pma ► LinkedIn: https://pmmalliance.co/pma-LI ► Twitter: https://pmmalliance.co/pma-twitter ► Facebook: https://pmmalliance.co/pma-facebook ► Join our PMA LinkedIn group: https://pmmalliance.co/pma-LI-group Like this video? Be sure to like, comment, and share with other product marketers in your network!