Single-Product vs. Multi-Product Positioning: A Comprehensive Guide

Today’s episode is absolutely loaded with information. I cover the challenge of positioning for a single-product company compared to a multi-product company and share two specific examples on the topic. I also discuss how to handle positioning for segments, what happens when you have multiple segments to target, and the importance of your positioning resonating with your target champion. — In This Episode, I Cover: (00:00) Positioning a single-product company vs a multi-product company (02:37) An example from IBM’s positioning (08:00) An example of Salesforce’s positioning (11:22) How to handle positioning for segments (15:59) What happens when you have multiple segments? (19:02) How to position for various personas (24:34) The most important thing to do when doing persona positioning (26:18) Thanks for listening — Where To Find Me: Podcast Website: https://www.positioning.show/ Personal Website: https://www.aprildunford.com/ LinkedIn:   / aprildunford   Instagram:   / aprildunford   — Production and marketing by https://penname.co/