Brand loyalty and the automotive ‘space’ race | Philip Nothard, Insights Director, Cox Automotive

In this episode, Philip Nothard, Insight Director at Cox Automotive, draws on his 37 years in the industry to explain why the automotive market is changing faster than ever before. He breaks down how the past five years have reshaped the sector more than the previous five decades — from the rapid rise of Chinese brands to the decline of traditional brand loyalty and the surge in new entrants. Plus, we explore what’s really driving consumer behaviour, why hybrids are currently outperforming full EVs as a transition technology, and the biggest misconceptions still holding buyers back. 🤝 Partner with Carwow's media strategy team: https://www.carwow.co.uk/partners/bra... 🚗 List your cars to millions of buyers: https://www.carwow.co.uk/partners/use... 🚙 Source stock on Carwow: https://www.carwow.co.uk/partners/auc... Hosted by Sepi Arani and Sarah Blewett Produced by Annabel Lanyon Carwow Group #automotive #newentrants # brandloyalty #electricvehicles