What automotive can learn from the rise of retail media | Paul Wright, Snr AdTech & Media Leader
In this episode, we're joined by Paul Wright, Senior AdTech & Media Leader, who spent three years building Uber's advertising business from scratch to a $2 billion run rate. Paul brings an outsider's eye to automotive marketing - and he doesn't hold back. We talk about how proximity to purchase is the most untapped opportunity in automotive advertising, what legacy car brands can learn from new entrants’ use of social, and why, after 30 years in advertising, Paul still can't understand why every car ad seems to feature an empty road. 🤝 Partner with Carwow's media strategy team: https://www.carwow.co.uk/partners/bra... 🚗 List your cars to millions of buyers: https://www.carwow.co.uk/partners/use... 🚙 Source stock on Carwow: https://www.carwow.co.uk/partners/auc... Hosted by Sarah Blewett & Alistair White Produced by Annabel Lanyon Carwow Group #automotive #marketing #adtech #media #business #advertisingandmarketing #advertising
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