「LOWYA（ロウヤ）」ヒット商品続出！ネットで人気の家具・インテリアブランドの全貌に迫る【カンブリア宮殿】

▼Register for "TV Tokyo BIZ" here▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... ▼Watch the full program (37 minutes) here▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼[Unreleased Interview] Companies and individuals are strengthened by adversity - Tomokazu Ukishiro, President of Vega Corporation -▼ https://txbiz.tv-tokyo.co.jp/cambria/... Vega Corporation, a Fukuoka-based company that sells furniture and interior goods online under the brand name "LOWYA," began expanding its physical stores in 2023 and is experiencing significant growth. They handle everything from planning and manufacturing to logistics and sales in-house, and their products, which combine design, functionality, and price, have garnered a passionate following, primarily among young people in their 20s and 30s and housewives. They already have nine stores nationwide, including in Tokyo and Yokohama, and plan to open their tenth store, their second in Tokyo, in June 2025. Since its founding in 2004, the company has sold furniture exclusively online and has grown to an annual turnover of 16 billion yen. They've consistently produced "viral furniture" products with over 10 million views on social media short videos. This pioneer in furniture e-commerce has overcome the weakness of online shopping—the inability to see the actual product—through its unique strategies. We delve into the full story of this company. #LOWYA #furniture #ECfurniture #onlineshopping #viral #VegaCorporation #LOWYA #CambrianPalace #TVTokyoBIZ