老舗文具企業「コクヨ」が挑む「インクルーシブデザイン」にかけた新戦略の舞台裏に密着【ガイアの夜明け】

▼Watch the full program (43 minutes) here▼ https://txbiz.tv-tokyo.co.jp/gaia/vod... ▼Episode not covered in the main program: "The Latest Trend: 'Inclusive' Product Development"▼ https://txbiz.tv-tokyo.co.jp/gaia/vod... &utm_campaign=freegaia_260529_yt_0e8-145NICA ▼Register for "TV Tokyo BIZ" here▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... Currently, "inclusive design," a method that involves the elderly, people with disabilities, and foreigners—groups not typically targeted in traditional product development—from the planning and development stages, is gaining attention for creating products that are easy for everyone to use. KOKUYO, a long-established company specializing in stationery and office furniture, is making a major shift towards this "inclusive design." KOKUYO has set a goal of creating hit products that are easy for everyone to use by involving employees with disabilities in product planning and development, and solving their "difficulties." Their aim is to have 50% of KOKUYO's new products be "inclusively designed" by 2030. However, various challenges have emerged in the development process, leading to continuous trial and error. Will their innovative product development succeed? Furthermore, as companies are increasingly required to address the growing number of people with mental illnesses and those at risk, KOKUYO is also venturing into creating a new office environment where everyone can work without stress, based on feedback from employees with mental disabilities. What kind of office has been created to protect the mental health of employees? With the legally mandated employment rate for people with disabilities rising from 2.5% to 2.7% in July 2026, what business opportunities lie beyond the "difficulties" faced by people with disabilities? This documentary closely follows the behind-the-scenes story of KOKUYO's new strategy. #KOKUYO #stationery #officefurniture #inclusivedesign #disability #GaiaNoYoake #TVTokyo #TVTokyoBIZ