On the Seine at SportGen Summit in Paris

🎙️This week on The SportBusiness Podcast... ⚽ Paris Saint-Germain’s brand building targets internationally and commercial approach 🎾 Why Roland Garros host broadcaster Whisper rejected a sale to private equity to retain its independence and how co-founder David Coulthard views its approach to live sports production 🏎️ Newsroom developments: Gucci’s landmark F1 sponsorship; RFP’s snap tender for US Spanish-language rights; Fifa finally gets its TV deal in India 🇬🇷 A dispatch from the EuroLeague Final Four in Athens, an Enhanced Games watch-along and tennis headwear tips 🎧 Listen now wherever you get your podcasts. 1. Gucci makes grid history with Alpine title deal https://www.sportbusiness.com/news/gu... 2. Tight Uefa club deadline for Spanish TV rights in US https://www.sportbusiness.com/news/ti... 3. Fifa close to Zee deal for World Cup rights in India https://www.sportbusiness.com/news/fi... 4. Private ownership for Whisper as Sony divests https://www.sportbusiness.com/news/pr... 5. PSG eyes commercial income hike from sale of major assets https://sponsorship.sportbusiness.com... 6. Enhanced Games devoid of sponsors, broadcasters https://www.sportbusiness.com/news/en... 7. EuroLeague to roll out new distribution model https://www.sportbusiness.com/news/eu... #SportBusiness #SportBusinessPodcast #sportsbusiness #sportsbiz #SportGen #SportGenParis #PSG #parissaintgermain #rolandgarros #Whisper #davidcoulthard #Gucci #F1 #RFP #fifa #euroleague #euroleaguebasketball #enhancedgames