Los 7 pecados vitales de la creatividad | Damian Kato Asato | TEDxRosario

In a world where everything seems to have already been created, Kato helps us redefine creativity and shares seven techniques he has learned throughout his life, which we can all use if we dare. Can creativity help us live better? Kato Asato is the director of the Higher School of Advertising Creatives. There, in 2008, he created an online teaching system to reach the entire world in real time, thus optimizing education and breaking down borders. After completing his mandatory military service, he took the entrance exams for ISER to become a TV sound operator. Since he didn't perform well, he ended up studying Public Relations at UADE. In his final year, he took advertising as a subject, which led him to study creativity at the creative school he now directs. He worked as an advertising creative in agencies in Argentina, Mexico, and Ecuador. In Ecuador, he was also part of Rafael Correa's presidential campaign team. Directing the creative school led him to become an external consultant for agencies in Latin America. And its online presence prompted him to launch new digital businesses, such as an online exhibition center and a virtual newspaper for companies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx