What Works Now In B2B Marketing (And What’s Next For 2026)

Doing more with less in B2B? This episode shows you how—without burning out your team or your budget. Tessa Burg talks with B2B leaders, Hannah Woodham and Jenelle Maddox, to map out what’s actually working as teams plan for 2026. They break down the wins from 2024–2025, including first-party data, smarter AI and high-quality content. Then, share where to invest next so you can reach complex buying networks and still prove ROI. You’ll hear practical ways to streamline work, personalize at scale, and boost brand visibility in LLMs—without chasing every shiny object. If you want clear steps to align marketing with business goals, improve performance metrics, and make your budget work harder, this conversation gives you the playbook. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.