Episode 15 - AI and the Future of Personalization

Learn what MarTech leaders should be doing today to build a scalable foundation for AI-driven personalization tomorrow. In this episode, Tony Byrne and Jarrod Gingras explore why most personalization initiatives struggle, how AI is changing the equation, and why success depends less on generative AI and more on content, context, data, and architecture. 0:00 Opening teaser 0:30 Introductions & topic 1:10 Personalization before AI 3:14 The content gap - loyalty segments example 5:31 Personalization as a feature creates silos 7:40 It’s a long-term program (not a one-and-done project) 9:40 What does ideal personalization look like 11:25 How AI changes personalization 14:04 AI everywhere, but as a feature (sound familiar?) 16:20 Architecture - an intentional and layered approach gets you to value faster 19:17 Context layer & a case study 23:02 Centralization enables scale and value creation via a learning loop; case study 27:50 Get your content house in order; case study 34:35 Diagram: The Future Personalization Stack with AI Services 37:20 This foundational architecture is a compose and build story 39:55 What to do right now; diagram