Webinar: The Future of Agency Relationships

The MarTech landscape is shifting rapidly, amid requirements for omnichannel engagement and greater understanding about the enterprise foundations required for successful AI in Marketing. Now is a good time to re-assess the role and value of external agencies in your marketing strategy and operations. Watch RSG offer a candid assessment of how enterprises should rethink agency relationships in this new era. 0:00 Welcome 0:40 Tony and Scott introduce the topic 2:04 We answer the question, “What is the Future of Agency Relationships?” 3:35 What we’ll cover 4:30 Start with 2030 MarTech architecture 7:00 Flipping the agency model 11:05 Don’t outsource your “learning loop” 13:12 What to bring in-house 16:41 How to reset the agency relationship 24:13 Action Plan for MarTech Leaders 26:30 Q&A