Richard Reed, Innocent Drinks (Inspiring Entrepreneurs - Ethical Entrepreneurs)

Richard Reed is the co-founder of Innocent Drinks which has become one of Britain's best-loved businesses and the producer of award-winning fruit smoothies. Innocent's objective is to leave things a little bit better than it finds them. To achieve this, it uses only 100% natural products, procures ethically and gives 10% of profits each year to charities in the countries where its fruit comes from. Video: Matt Casswell Business & IP Centre is a gateway to help start, run and grow your business. Visit: http://www.bl.uk/bipc/