Effective Price Negotiations | Darius Čibonis @Marketing Shake 2026

How do top negotiators protect price without damaging relationships? In this keynote from the "Marketing Shake 2026" conference in Riga, B2B sales trainer and negotiation consultant Darius Čibonis shares practical strategies for handling price pressure, defending value, and negotiating more effectively in competitive markets. Based on research from "Huthwaite International" and real-world sales experience, this session explores what separates strong negotiators from weak negotiators. Topics covered: ◆ When negotiations are actually necessary ◆ The three conditions for successful negotiations ◆ Why salespeople often create unnecessary price pressure ◆ Common mistakes that weaken a negotiating position ◆ How strong negotiators defend value and avoid giving discounts too early ◆ Effective behaviors and tactics used by top performers ◆ Practical ideas you can apply immediately in sales and purchasing conversations Whether you work in B2B sales, procurement, account management, or business leadership, these principles can help you improve margins, increase confidence, and achieve better outcomes at the negotiation table. 📍 Event: Marketing Shake 2026 📍 Location: Riga 🎤 Presentation: Effective Price Negotiations 👨‍🏫 Speaker: Darius Čibonis For sales training, negotiation workshops, and leadership development programs: www.cibonis.lt #Negotiation #PriceNegotiation #SalesTraining #B2BSales #MarketingShake #Riga #Latvia #SalesSkills #NegotiationSkills #BusinessDevelopment #DariusCibonis #ValueSelling #MarketingShake