Brand into Europe, Episodio 1: Céline Pérez

🎙️ Brand into Europe | New Episode Brand into Europe is a podcast where we talk with leaders who are driving the expansion of international brands in the European market. We cover topics such as cultural challenges, differences in consumer behavior, and how brands adapt when entering new markets. In this episode, we talk with Céline Pérez, director of Hostelco and Barcelona Wine Week, two of the leading platforms promoted by Fira de Barcelona for the hospitality and food sector. From her position, Céline has a unique perspective on how food service is evolving in Europe and what brands looking to grow in this market are seeking today. Based on this year's theme, Focus on Food Service Business, we explore how Hostelco is evolving from a showcase to a true ecosystem, integrating its offering with Alimentaria for the first time to provide a more comprehensive view of the sector. A conversation about how the lines between retail and food service are blurring, the new opportunities for brands, and the importance of understanding an increasingly hybrid and demanding market. 🎧 Available now