Brand into Europe, Episodio: Gonzalo Berruezo, Gusto Argentino

🎙️ Brand into Europe | New Episode How do you build a brand that translates an entire culinary culture to another market? In this episode, we talk with Gonzalo Berruezo, director of Gusto Argentino, a company that has been bringing Argentine gastronomy to Europe for over 35 years. From dulce de leche to mate, and including alfajores, empanadas, and new product launches, we explore how they have evolved from a nostalgic channel to a brand also designed for the local consumer. A conversation about branding, culture, and international expansion. ▶️ Listen now