RT#176 Angelo Piana: Confiança Escala Tecnologia

Rural Talks #176: Angelo Piana: Trust, Scale, Technology 💡 The next agricultural revolution may not come from a startup, a machine, or artificial intelligence. It may come from those who connect all of this to the producer. In this episode, Angelo Piana, from the Pianna Group, shares how agricultural resellers are ceasing to be just a sales channel and becoming a platform for innovation, data, services, and technological adoption. A conversation about succession, entrepreneurship, investment in agtechs, and the role of trust as an accelerator of digital transformation in the field. ✅ Why selling machinery is no longer enough ✅ How resale can accelerate the adoption of new technologies ✅ The investment in Bem Agro and the vision of smart money in agriculture ✅ What startups need to prove to enter the farm ✅ How AI, connectivity, and data are redefining after-sales service ✅ The future of agricultural dealerships 📈 Because, in agriculture, technology doesn't scale when someone sells it. It scales when someone the producer trusts decides to recommend it. Listen now on YouTube or your preferred streaming service. 🎙️🚜