RT#170 Antes do Trator Autônomo, Vem o Processo

💡 Driverless tractor attracts attention. But what makes autonomy work in the field isn't just technology, it's process. In this episode, Efraim Albrecht, founder and operations director of Agricef, explains how the company helped adapt ASI's autonomous tractor technology to the Brazilian market, in partnership with major groups in the sugarcane and energy sector. The operation involved a John Deere 8R, trials in real-world conditions, sugarcane fields, mud, digital mapping, topographic surveying, field checklists, and a new way of thinking about agricultural execution. ✅ Why it's pointless to take an old process and throw technology on top of it ✅ How field experimentation becomes a strategic asset, not just an R&D cost ✅ Why hardware has become even more important in the AI ​​era ✅ How the autonomous operations manager is born, a new role for a new agriculture ✅ Why producers don't resist technology, they resist the lack of evidence More than talking about autonomous tractors, this episode shows what comes before innovation works: process, data, map, operation, trust, and field validation. In agriculture, those who arrive with technology without process arrive too early. Those who arrive with process arrive at the right time. 📈 If you want to understand how autonomy will transform agricultural operations, starting with Brazilian sugarcane, this episode is for you. Listen on YouTube or your preferred streaming service. Follow us also: Content and news channel on WhatsApp: https://chat.whatsapp.com/KxfdyyUlQvW... Rural's Instagram:   / rural.com.vc   LinkedIn:   / ruralcomvc   Website: https://rural.com.vc/ Spotify: https://open.spotify.com/show/0gkC14I... YouTube:    / @rural_talks