AUDIENCE RESEARCH: How to learn more about your audience - with Rand Fishkin from SparkToro

How much do you truly know about your audience and which message you should be providing specifically for them? On episode 264 of Digital Marketing Radio we’re looking at audience research and how to learn more about your ideal audience and how to use that information to deliver much more effective marketing. Joining me to discuss that is a man who’ll spill big tech’s dark secrets if you bribe him with enough great pasta or great cocktails. He’s dedicated his professional life to helping people do better marketing through his writing, speaking and startups - and he’s currently co-founder and CEO of audience research startup SparkToro. Welcome to DMR - Rand Fishkin.