Converting Articles into Downloads: The Intersection of Media and Podcasting | Charisma...
How can a podcast network use its editorial engine to make individual shows more visible, and does this strategy offer a real solution to the discoverability problem? With podcasts often lost in the shuffle, The Charisma Podcast Network offers an opportunity to transform audience reach and podcast growth through content- and article-driven workflows. John Matarazzo is the Media Manager at Charisma Media, with experience spanning legacy media and digital audio. After starting as a TV producer and moving into podcasting, he’s helped scale a faith-oriented podcast network within a 50-year-old publishing company, juggling workflows for about 70 shows and leveraging article-driven discovery methods for his podcasters and readers. Listen For: 00:00 Understanding podcast discoverability 06:35 Charisma Media's early growth story 10:24 Improving podcast discoverability 15:23 Building a podcast network foundation 18:06 Improving podcast management 22:28 Joining the Charisma Podcast Network 27:31 Innovative podcast discoverability feature 29:40 Diversity within the podcast network 32:10 Increasing website content output 36:11 Expanding podcast reach with video 42:07 Finding purpose and making an impact 50:44 Discussing network systems and collaboration CONNECT WITH GUEST: JOHN MATARAZZO, MEDIA MANAGER FOR CHARISMA MEDIA Charisma Podcast Network - https://www.charismapodcastnetwork.com/ LinkedIn - / john-matarazzo-19542732 YouTube - / @charismamedia John's Podcast rec: No Dumb Questions - https://pod.link/1204701206 | John's Book rec: The Power to Prosper by Cap Chatfield - https://amzn.to/4euwJdz CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM Website - / about LinkedIn - / gregwasserman Greg’s book rec: Return on Courage by Ryan Berman - https://amzn.to/4tIyOXZ Systems, Sponsors, and Partners: Hosted with RSS.com Podcast Hosting - https://rss.com/?via=9f060f Produced by Stories & Strategies - https://storiesandstrategies.ca/ Content Repurposed with Castmagic - https://get.castmagic.io/greg Podcast Project Management with Northflow - https://app.northflow.io/sign-up?via=... Chapters: 0:00:00 - Understanding podcast discoverability 0:06:11 - Charisma Media's early growth story 0:10:24 - Improving podcast discoverability 0:15:23 - Building a podcast network foundation 0:18:07 - Improving podcast management 0:22:28 - Joining the Charisma Podcast Network 0:27:31 - Innovative podcast discoverability feature 0:29:40 - Diversity within the podcast network 0:32:10 - Increasing website content output 0:36:11 - Expanding podcast reach with video 0:42:07 - Finding purpose and making an impact 0:50:44 - Discussing network systems and collaboration
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