행동경제학의 아버지가 밝힌 인간의 비합리성 l 대니얼 카너먼의 『생각에 관한 생각』

Professor Lee Hyun-jung introduces Daniel Kahneman's "Thinking, Fast and Slow" and explains the core of behavioral economics. This book also helps us understand irrational human decision-making patterns and analyze human behavior more realistically from an economic perspective. Ultimately, humans have evolved in ways suited to survival, and this mindset is a crucial factor to consider when developing policy decisions or marketing strategies. 00:00 Highlights 01:06 Introduction to "Thinking, Fast and Slow" 02:28 A Peek into "Behavioral Economics" 05:17 Heuristics and Biases 05:53 First Bias: Anchoring Effect 09:08 Second Bias: Availability Cascade 10:50 Reading 1 13:03 Third Bias: Representativeness Bias 14:29 Economics and Human Behavior 17:11 Problem 21:21 Problem Explanation 23:07 Human Mindset 🟢 Study with Professor Lee Hyun-jung of the Department of Anthropology at Seoul National University!! 💛 👇👇👇👇👇 ✏️ [Writing Your Own History] from Professor Lee Hyun-jung of the Department of Anthropology at Seoul National University https://ican.co.kr/shop_view/?idx=98 🐘 Enjoyable Reading with Professor Lee https://ican.co.kr/308 #BookRecommendation #Reading #Growth #Sharing #Novel #Literature #Daniel #Kahneman #Economy #Behavioral Economics #Choice #Life #Success Daniel Kahneman's "Thinking, Fast and Slow" l Professor Lee's Books and People All content on "Professor Lee's Books and People" is copyrighted by "Culture Factory Possibilities Co., Ltd." Copyright 2024. Culture Factory Possibilities All rights reserved.