"Don't do advertising. Create a cultural product!"

0:00 : Intro 0:11 : Marcus Collins on Marketing Leaders ! An incredible marketing genius 0:49 : Marketing & music or marketing & culture: How did Marcus Collins come to this amazing "sweet spot"? Beyonce is actually part of this!! 10:18 : Marcus Collins' millions dollars secret to be soooo creative 18:35 : Probably one of the Ads that will remain in marketing history for having led to so many content creations! 21:49 : Being as creative as Marcus Collins...? Always a team work! 24:12 : What is a good Marketer? 28:18 : "Marketers suck at understanding people!" After a year of Covid does Marcus Collins think we improved? 32:17 : How to fix the marketer's lack of empathy? Focus on cultural products 33:56 : Marcus Collins about how to take opportunities of the audio booming we're currently experiencies? 37:34 : Marcus Collins about Clubhouse: Is it worth starting some musical partnership with a super star in clubhouse or..? 40:56 : Inside Marcus Collins' office: Marketing advertising and... Campbell !! ▶️ Connect with me on LinkedIn   / karine-ab.  . ▶️ Follow me on Twitter   / karine_abbou   ▶️ OR... if you're a French marketer or Entrepreneur 🇫🇷, subscribe to my French newsletter dedicated to content marketing: http://www.contentmarketingacademie.fr/ 🤩 And if you enjoyed Marketing Leaders, please subscribe to this YouTube Channel https://www.youtube.com/channel/UCrVG... "Don't do advertising Create a cultural product!"