How to create buyer persona on a budget?

0:00 Intro 0:09 : Who is Adelle Revella? 2:59 : What is the part of Science in buyer persona? 5:28 : What is the part of Art in buyer persona? 6:39 : Is there a place in industry for the art part patterns? 11:27 : How do you get to find only a few people as a persona? How does Adele Revella defines a pattern? 15:39 : How did we do the switch between Adam Cooper, Kathy and the inmates and marketing? 18:32 : What is trigerring a buyer decision? 19:36 : What is really the difference between market research and buyer persona? 21:52 : How should I process if I am a start-up lander? 23:19 : Is the a trend in keyword strategy? 23:41 : When you don't have buyers, can you do persona on your subscriber list? 25:08 : How many interviews should we do when we are a middle company? 25:59 : How much does it cost to have a great buyer persona data mine? 27:02 : Would buyer persona data analyse be doable for a start up on his own? 28:38 : $15,000 to start and succeed with content marketing? ▶️ Connect with me on LinkedIn   / karine-ab.  . ▶️ Follow me on Twitter   / karine_abbou   ▶️ OR... if you're a French marketer or Entrepreneur 🇫🇷, subscribe to my French newsletter dedicated to content marketing: http://www.contentmarketingacademie.fr/ 🤩 And if you enjoyed Marketing Leaders, please subscribe to this YouTube Channel https://www.youtube.com/channel/UCrVG... How to create buyer persona on a budget?