Brand Finance Place Brand Forum 2026: Creative Industries - Thematic Session hosted by MFA Poland

Brand Finance was delighted to welcome an international audience of place brand leaders, diplomats, policymakers, tourism and investment organisations, and corporate representatives to the Brand Finance Place Brand Forum 2026 in London. Hosted at The Guildhall in partnership with TPBO, PBA, and FPA, the Forum brought together a curated audience of place brand leaders, tourism and investment DMOs, diplomats, policymakers, and corporate CMOs for meaningful dialogue, knowledge exchange, and international engagement. The Ministry of Foreign Affairs of Poland led a session on the growing role of creative industries, particularly gaming, as a source of Soft Power. The session highlighted how video games can act as cultural ambassadors, fostering international awareness, emotional connections, and positive perceptions of their country of origin. Session Hosts: Damian Jaskowski, 11 bit studios Pawel Miechowski, 11 bit studios Anna Godlewska, MFA Poland