Brand Finance Place Brand Forum 2026: Brand Strategy - Thematic Session hosted by the MFA Finland

Brand Finance was delighted to welcome an international audience of place brand leaders, diplomats, policymakers, tourism and investment organisations, and corporate representatives to the Brand Finance Place Brand Forum 2026 in London. Hosted at The Guildhall in partnership with TPBO, PBA, and FPA, the Forum brought together a curated audience of place brand leaders, tourism and investment DMOs, diplomats, policymakers, and corporate CMOs for meaningful dialogue, knowledge exchange, and international engagement. Meira Pappi, Chief Senior Specialist, Unit for Public Diplomacy at the Ministry for Foreign Affairs of Finland presented their new nation brand strategy centred around the idea that “Finland makes happiness happen,” focusing on authenticity, emotional connection, and a shared national narrative.