Cédric Veau (BAMOTORS) : « Un leader qui ne décide pas ne peut emmener personne »

In this new episode of Motors & Decision Makers, we welcome Cédric Veau, Managing Director of BAM Motors, the importer of Kia and Geely in Morocco. Through his career path, from his childhood in Le Mans to his international experience with the GBH Group, Cédric Veau discusses his passion for cars, his vision of leadership, and his management style during times of transformation. The interview focuses primarily on a case study: the rebuilding of Kia in Morocco. When BAM Motors took over the brand, the situation was challenging. Seven years later, Kia boasts approximately 7,000 sales, a restored image, a strengthened network, and a quality of service recognized by the manufacturer. For Cédric Veau, this relaunch wasn't primarily driven by the product itself, but by three key levers: people, the network, and service. We also discuss the major issues shaping the Moroccan automotive market: the influence of leasing companies, the dynamics of the light commercial vehicle market, the arrival of Chinese brands, the development of Geely, the role of electric vehicles, the future of diesel, the used car market, and the growing role of multi-brand aftermarket services with Piassaty. Cédric Veau also shares his perspective on the leadership of tomorrow, based on agility, open-mindedness, and the ability to make decisions in a rapidly changing environment. A conversation that is at once personal, strategic, and very practical about the transformations of the automotive industry in Morocco. #EngineAndDecisionMaker #CédricVeau #bamotors #KiaMorocco #GeelyMorocco #AutomotiveMorocco #AutomotiveMarket #Leadership #Mobility #ElectricVehicle #UsedVehicle #Aftermarket #Piassaty #LesEchos