Why Most Business Owners Are Not Ready to Sell — And What to Do About It | Jose Kreidler

Most founders think they are ready to sell. Most of them are not. 🎙️ In this episode of the Growth Xperts Podcast, host Derek Colin spoke with Jose Kreidler, Managing Director of Creso Capital, about what it really takes to prepare a business for a successful exit — and why the founders who come in too early, too late, or with the wrong expectations are the ones who leave money on the table. With a track record spanning the U.S., Latin America, and Asia Pacific, Jose brings a no-nonsense middle market M&A perspective that every business owner thinking about an exit needs to hear. In this episode, you'll discover: Why the ideal time to start your exit preparation is 18 months before you want to close — not when you feel ready to sign. How Jose helped a company flip the script on its own valuation by repositioning a recurring revenue business that the owners did not even realize was their most valuable asset. Why software companies are losing valuation fast as they shift from being solutions to being tools. If you are a founder thinking about an exit in the next two to three years, this episode will completely change how you prepare for it. 🌐 Connect with Jose Kreidler: 🔗 Website: cresocapital.com 💼 LinkedIn: Search Jose Kreidler on LinkedIn 🎙️ Growth Xperts Podcast — Hosted by Derek Colin Subscribe for weekly conversations with world-class operators, investors, and growth experts. 🚀