Você nunca imaginou onde a Lã vai parar!

From sheep's wool… to industries in Brazil and even abroad. In this episode of the Bééé Brazil Expedition, we went to Porto Alegre, Rio Grande do Sul, to visit the historic Feltros Renner, a company that has been transforming wool into technology and innovation for almost a century. 🏭 It all started in 1934, with the production of traditional gaucho capes and jackets made 100% from sheep's wool. In this episode, you will see the diversity of applications: 🚗 automobiles, 🎸 musical instruments, 🏗️ civil construction, 🚜 agricultural machinery, 🧼 industrial laundries, ✨ crystal polishing and much more. During the visit, we were accompanied by manager Irineu Wisniewski, who has dedicated almost 50 years to the company and possesses a deep knowledge of sheep's wool. ✨ Sheep farming showing its strength beyond meat… reaching directly into the processing industry. #expeditionbeee #brazilianwool #sheep #industry #sheepfarming #madeinbrazil