Data-Driven or Data-Blinded? Uses and Abuses of Analytics in Games

In this 2018 GDC session, Kongregate's Emily Greer exposes common mistakes and pitfalls in data analysis to provide practical guidance on how to improve the rigorousness of your tests and the quality of your data. Join the GDC mailing list: http://www.gdconf.com/subscribe Follow GDC on Twitter:   / official_gdc   GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.