How I Built A 1,000 Crore Fan Company Called Atomberg | ft. Arindam Paul

Join GrowthX: https://growthx.cc/explore-gx-ic On this episode of GrowthX Inner Circle, we sit down with Arindam Paul, Chief Business Officer and founding member of Atomberg. Known for his sharp insights into India’s consumer space and as the author of Zero to Scale, Arindam shares the story of how Atomberg disrupted a decades-old, boring industry by building a strong wedge, finding product–market fit slowly, and ultimately scaling into a consumer brand worth thousands of crores. This conversation is packed with lessons for anyone aspiring to build in India’s consumer space. Get Arindam's book - Zero to Scale: https://growthx.cc/3qtst5 Follow Arindam:   / paularindam   Follow Abhishek:   / abhishpatil   Chapters: 0:00 - Intro 1:08 - Arindam’s Personal Life 3:36 - Quitting Job to Join Atomberg 5:21 - Manoj and Shibam’s Pitch To Join Atomberg 10:05 - BLDC Motor vs. A Normal Motor? 12:35 - Why Use BLDC Motors In Fans? 14:52 - First Signal For Demand For BLDC Fans? 18:42 - Selling to B2B Customers 21:13 - Fundraising Struggles From 2016-2019? 25:46 - Deciding on Pricing 28:09 - Why Shift From Offline to Amazon and Flipkart in 2016? 32:24 - How Did Atomberg Build Trust? 38:57 - Reaching 100 crores Run Rate 44:24 - Advice for 20-year-old Hardware Founders 47:06 - Interesting Categories as per Arindam 49:47 - Scaling Offline Distribution 1:03:07 - How To Get Customers Today? 1:05:00 - How To Launch On Amazon? 1:06:10 - Competing with Legacy Brands That Launched BLDC fans 1:08:57 - Speed in Hardware Innovation vs. Software? 1:11:31 - How Did They Come Up With Atomberg Remote? 1:14:24 - Allocation of Budget 1:18:11 - Lessons for Founders in Consumer Brands 1:23:01 - Designing Atomberg's Marketing Messasing 1:27:56 - Expanding to Categories Beyond Fans? 1:32:52 - Arindam’s Book Zero to Scale 1:35:40 - Rapid Fire Round GrowthX is a private club of 4,000+ members who lead product, marketing, and growth at companies like SarvamAI, Apple, Zepto, Microsoft, Google, Zerodha, Netflix and Freshworks. CXOs, VPs, ICs — all united by one obsession: compounding their career & company’s growth. GrowthX members get access to : 💎 Weekly live learning (AI, product & marketing) 💎 In-person curated monthly events in 11+ cities 💎 AI credits & perks from top brands worth ₹4L 💎 10 self-paced product & marketing programs 💎 4,500+ member online vetted community 💎 200+ interview prep lessons with Elevate Follow GrowthX : 👉 Subscribe and turn on notifications 🔔 so you don’t miss any videos 👉 Follow us on LinkedIn:   / growthxclub   👉 Follow us on Instagram:   / growthx.club   👉 Follow us on Twitter:   / growthx_club