How a Stanford dropout built 60,000 crore empire? | Aadit Palicha, Founder of Zepto

About Guest: Aadit Palicha is an Indian entrepreneur and the co-founder and CEO of Zepto, a quick-commerce company that delivers groceries in 10 minutes. He dropped out of Stanford University to co-found Zepto with Kaivalya Vohra in 2021, building on earlier entrepreneurial ventures such as GoPool and an AI project called PryvaSee. Aadit is recognized for his role in disrupting India's grocery delivery market and for his substantial net worth. In this podcast, Aadit talks about rejecting CEO “victim mindsets,” betting on execution, neuroplasticity, and a reading habit. He shares YC lessons, talk to customers, ship fast, obsess over retention, and contrasts India’s brand-heavy spends with US performance marketing. He outlines quick-commerce opportunities, like F&V supply-chain fixes, hedging, ripening accuracy, pricing transparency, and Zepto’s ads engine. Timestamps: 00:00 Introduction 03:02 The Power of Reading and Learning 05:31 Influential Business Leaders 07:35 Stanford Application Insights 09:30 Generational Ideas and Building Passion 12:14 Slipstream Ideas and Quick Commerce 14:29 Opportunities in F&V Supply Chain 25:53 Branding vs. Performance Spend 30:07 Franchising Dark Stores 33:07 Building D2C Brands 36:24 The Commute Problem 36:57 Communication Overload 37:40 The Need for Summaries 38:15 Unfair Advantage: Humility and Learning 39:10 YC Experience and Lessons 40:50 Retention is Key 41:17 Network Cafe Concept 42:23 Learning from Competitors 44:10 Scaling Fast and Execution 51:14 Market Potential in India 58:15 Investor Insights and Conviction 01:00:42 Customer Focus 01:01:11 Listing on Zepto 01:02:11 Celebrity Brands 01:03:47 Growth Hacks 01:04:50 Dark Patterns and Pricing Experiments 01:07:47 Personalized CRM 01:09:00 Customer Interviews and Insights 01:09:43 The Third Co-Founder 01:11:07 Final Thoughts Credits: Host: Shivank Joshi -   / shivankjoshi-2001   Support: Zero1 Network ( https://zero1byzerodha.com/network ) Disclaimer: Zero1 by Zerodha financially supports creators and storytellers through its network. The views and opinions in this video are solely those of the creator and are not endorsed by Zero1.The views, thoughts, and opinions expressed by the speaker and host are their own and do not represent those of the Exploring Minds platform. The information provided in this podcast is for educational purposes only and does not constitute financial or investment advice. All products and company names mentioned are the property of their respective owners, and their use does not imply any endorsement or opposition. #Zepto #AaditPalicha #ZeptoCEO #ZeptoValuation #QuickCommerce #YoungestBillionaire #AaditPalichaInterview #5BillionQuickCommerce #ZeptoBusinessModel #ZeptovsBlinkit