The Truth About Making Money as a Creator in Ghana | Alhaji Theozzy

He lost his YouTube channel in 2020, and today he has over 160K followers. Meet Alhaji Theozzy, one of Ghana's favourite food and lifestyle content creators. In this episode, we discuss his creator journey and how he built an audience from scratch, making money as a creator in Ghana, brand deals, and why he walked away from a steady career as a biomedical scientist to go all in on content. What we cover: How he started creating content in university in 2016 and lost everything in 2020 Growing from 20K to 100K on Instagram in under a year Why TikTok and Instagram don't pay in Ghana (and what does) The strategy he uses to make brands come to him — not the other way around Quitting his 9-to-5 as a biomedical scientist after one trip to South Africa 81 days of daily vlogs — what that challenge actually teaches you Why is there no such thing as a small creator How to start creating content when you have nothing and no one is watching If you read to this point, this is your reminder to like this video and leave a comment! Every Wednesday, we bring you stories from the people shaping Ghana's future in business, culture, and life. Join us every Wednesday and subscribe if you haven't already. CONNECT WITH Alhaji Theozzy: Instagram:   / alhaji.theozzy   TikTok:   / heisalhajitheozzy   YouTube:    / @alhajitheozzy   Facebook:   / alhaji.theozzy.3   Support the Show: https://buymeacoffee.com/rayganofficial CONNECT WITH RAYGAN: https://linktr.ee/rayganofficial CONNECT WITH UNSCRIPTED: https://linktr.ee/unscriptedwithraygan JOIN THE UNSCRIPTED COMMUNITY https://tr.ee/HZsqNl 🎵 Music used in this video is from Epidemic Sound. Get 30 days free using this link: https://share.epidemicsound.com/gu55sw 📌 Don’t forget to like, comment, and subscribe for more inspiring interviews! CHAPTERS 00:00 Intro / Who is Alaji? 02:46 How content creation started 04:22 Losing the YouTube channel in 2020 06:17 Rebuilding and growing in Ghana 08:03 Challenges of creating content in Ghana 10:06 Finding the food creator niche 13:43 Moving out and leveling up 15:32 Building community (Taste Buddies) 18:10 Does content creation pay? 20:27 Quitting the 9-to-5 23:23 Create from wherever you are 25:42 Revenue streams for creators in Ghana 28:00 Brand deals and positioning 33:36 Is there a formula for growing on social media? 37:25 The 100-day daily vlog challenge 45:11 Dealing with audience pressure 46:58 Advice for new creators in 2026 48:18 Regrets after 10 years 50:04 Final 7 Questions 53:24 Outro